Fashion in Samoa - The Dos and Don'ts

Dress is a part of traditional Samoan culture and is still evident in their society today.  From leisure clothing, to business attire, to church going wear, the Samoan style is quite distinct, similar to other Polynesian nations but with a distinct flavour of its own.  Also, as discussed in a previous blog, young men and women are given intricate tattoos in a traditional ceremony as part of the passage to adulthood.  Like any tattoo (hopefully) these are worn proudly for the rest of the recipient’s life. 

Common wear for ladies is the Puletasi, which is a two-piece combining a delicately woven top with a matching sarong, known as a lava-lava.  Women wear these regularly to formal occasions such as church and other cultural events.  These garments are hand woven with traditional Samoan patterns inspired by nature, regularly featuring tributes to the ocean, flowers and leaves. 

The lavalava is more everyday wear and is worn by men as well as women.  In Samoa it is often used as part of a school uniform but its versatility is evident, as many opt to wear it to work, accompanying their shirt, jacket and tie.  Many who leave the island often choose to frequently wear in a new society to presumably pay tribute to their heritage. 

Now I know from my perspective that it would be a little bit surprising to observe a man enjoying his lunch, presumably dressed in full business attire, only to discover that he is wearing a sarong from waist down.  This is not to say that this notion is offensive but rather that it is merely a healthy challenge to cultural ‘norms’.  On the other hand, there are relatively strict dress code standards for visitors to Samoa.  On the Samoan travel website, it mentions that women should not wear shorts or pants but rather don the lavalava, especially to church.  It is also considered offensive for women to wear revealing clothing and topless sunbathing is most definitely forbidden.

The Samoans have some beautiful dress traditions and it is understandable that they wish visitors to uphold these traditions.